Research

Center for Analytics Impact Research

Wake Forest faculty and students working in the Center for Analytics Impact conduct research on the factors that affect analytics impact. The topics of interest include

• analytics project success factors
• root causes of analytics project failure
• analytics leadership
• the measurement of analytics impact
• best practices in analytics process and benchmarking
• return on investment for analytics
• effective communication and influencing with analytics
• problem definition and framing
• the significance of business domain knowledge
• ethics in handling data and modeling
• data privacy

The Last Mile Analytics Consortium provides financial support for the research mission of the Center for Analytics Impact.  As industry representatives and leaders in the use of analytics for improved decision making, LMAC members ensure that the research conducted by the Center is relevant and significant for the practice of analytics and its impact.